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Thoughts, reflects and images from the fashion house of Haaning of Htoon.

Wednesday, 19 May 2010

The don of fashion being interviewed....

http://www.style.com/stylefile/2010/05/the-future-of-fashion-part-six-alber-elbaz/

What’s the balance between refining the signature of the house each season and doing something new? It seems to me there’s tremendous pressure now to do something completely new every time.
You know I [said to] my partner a few months ago, “I have a question.” He said, “What is it?” I said, “Do you think we’re still cool.” And he said, “Alber, we were never cool.” And you know what? I prefer being relevant to being cool, because if you’re cool, you’re also cold the next day. So it’s more about being relevant. The one thing that always scares me is to be like the Miss America of the moment, because next year there is a new Miss America.





You've got to love the way Alber Elbaz thinks and works. He's great at articulating what is right and wrong with the industry and the passion that keeps us working in the fashion industry.